It all began back in 2012 … Linear Standby Belts (LSB) was a bright idea borne out of several conversations between a couple of makeup artists on the set of The Hobbit. What followed is a collection of belts and pouches by makeup artists, for makeup artists.
Key makeup and hair artist Georgia Lockhart-Adams, had made movie after movie using the status quo standby bag – an over-shoulder bag that offered zero support and created multiple problems. Desperate for a more functional, ergonomic option, she collaborated with a friend to find a solution for long-suffering makeup artists in the film and television industry.
“We were always searching for the perfect standby bag," says Georgia. "The old 'over-shoulder' style bag did the job but caused endless shoulder and neck pain – and who hasn’t bent down to tie a shoe and had their set bag swing around to the front, or put it down on set for a minute only to forget where it is?! We decided there had to be a more comfortable and efficient way of carrying all our equipment without putting this unnecessary strain on the body.”
A standard tool belt purchased from the local hardware store inspired the basic structure, but Georgia says a custom design was needed to hold and protect brushes and ink palettes.
“We designed our own style of pouches and had them made. We tried and tested this system for 18 months on the set of The Hobbit – standing for hours on the concrete floors of Wellington’s Stone Street Studios."
She soon realised they were on to a winner.
"Moving to a belt with two bags for even weight distribution was the key innovation. Having both hands free at all times to do your job with ease is absolutely life-changing!”
After refining the belt and perfecting the pouches, Linear Standby Belts launched as the first tool belts designed for makeup artists, by makeup artists. Although, it quickly became clear that LSB was good for the whole crew.
"From the film set to sports therapists, medics, event crew ... anyone who needs to be quick, agile and have both hands free at all times can benefit from using LSB products,” says Georgia.
We want you to love our products as much as we do, that’s why customer satisfaction is a number one priority. If you have any queries or feedback please get in touch, we’d love to hear from you.
Director, Linear Standby Belts